Our Story

Our journey began with a simple idea: life is too short to waste time on mundane tasks. We wanted to make the world a better place by eliminating simple, everyday habits so people could have more time to spend on things that really mattered. In our quest, we found that the toothbrushing experience hadn’t changed in centuries. Invented in the 1400s, the modern toothbrush looks almost identical to the very first toothbrush ever invented. How had humans made no major advancements in something everyone around the world does twice a day?

The toothbrush was screaming for a 21st-century redesign, and we were the team for the job. We set out to replace the outdated brush and bristles with something more convenient, more efficient, and more fun to use. We didn’t want to simply make a better toothbrush; we wanted to rebuild the entire teeth-brushing experience. To start, we became obsessed with the problem; before concepting UNOBRUSH, we did ample research on the dental hygiene industry. We found that most people don’t brush correctly – they’re brushing too hard, too soft, or not long enough.

A simple process we all learned in childhood was too hard to master and took too long. Armed with this data, we began concepting new approaches to oral care. Our team’s obsession with user-friendly design, aesthetic, quality and efficiency drove us to explore a solution that cleaned all teeth at the same time and was simple to use. We also wanted something that added elegance – not clutter – to a bathroom countertop.

After several rounds of prototyping, we are now raising money to manufacture the first round of UNOBRUSH units. We’d love for you to join us in revolutionizing how the world brushes.

In October 2018 we launched on the crowdfunding website Kickstarter where we raised $1,100,436 making us the most funded Danish Kickstarter ever. After our Kickstarter journey, we continued crowdfunding via Indiegogo, where we have raised an additional $420,000.